The English Tea Company Blog

When in the mood this is where the English Tea Company founder Gary Pepworth blogs about tea, running an online tea store, reminisces about running an English Tea Room in France and anything else that needs comes to mind.

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Bad Marketing II

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Today's example of a poorly targeted sales pitch comes from China (again).

Sales pitch from cosmetic brush maker to a tea retailer.

This is some improvement on yesterday's effort. We have a phone number, Skype, a website address and a sort of postal address. I'm not even that fussed by the mangled English. After all I set up a business on a French high street armed only with an O level in French and an `Allo, `Allo! box set, so who am I to complain?

I think we have all spotted the fatal flaw in this sales pitch, namely what business problem or need is she providing a solution to?

I don't think I am revealing too many secrets by disclosing that not one of my current, or potential, customers have lamented that they can't do their tea and make-up brush order all in one go.

I could be missing a trick here and it is what tea-drinking blusher fans have been crying out for? If I am, please let me know!

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