The English Tea Company Blog

When in the mood this is where the English Tea Company founder Gary Pepworth blogs about tea, running an online tea store, reminisces about running an English Tea Room in France and anything else that needs comes to mind.

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Bad Marketing IV

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Today's contribution was found after I was searching for Chai Latte recipes. This page came high up in the Google search so was clicked.

Lots of folksy stuff about drinking tea then whoa in paragraph four. A rapid gear change to talking about air conditioner systems, rabbiting on about a particular system, its many benefits and where you can buy one.



This is what is known as a sponsored blog post, where the site owner receives payment to promote a product. There is nothing intrinsically wrong in that, but I would love to know the demographic of those looking for Latte recipes who are also wanting to buy air conditioning. I bet it's a very small customer segment.

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